HOW TO SET UP AUTOMATED BID STRATEGIES FOR PERFORMANCE MARKETING

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

The Value of Multi-Touch Attribution in Performance Advertising And MarketingMarketing attribution is necessary for making informed, data-backed decisions that line up with clients' trips. Multi-touch acknowledgment models use an even more nuanced viewpoint, distributing debt to touchpoints that aren't always given sufficient presence in standard m